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Plan Your Launch

STUDIO · BROOKLYN · LISBON · EST. 2017

Immersive 3D, AR,
and interactive web
that moves product,
moves people,
and moves metrics.

Torc Interactive is a specialist studio shipping browser-native 3D, AR, and WebGL experiences for consumer brands that need their digital flagship to feel as physical as the product on the shelf.

Plan Your Launch Watch Reel

Avg response: 4 business hours · Discovery call: 20 min with a senior interactive director

Cinematic 3D vehicle configurator frame
№ 027 VEHICLE CONFIGURATOR SHIP: 7.2 WK
340+ Projects shipped
91 Avg Lighthouse
6.8 Weeks to launch

TRUSTED BY

Vehicle configurators · AR try-on · Immersive microsites — shipped under NDA for category-defining brands.

✓ Approved Apple Vision Pro Partner ✓ Khronos Group glTF Advisory ✓ Three.js Certified Leadership ✓ Webby Honoree 2024 ✓ Awwwards SOTD ×19 ✓ FWA SOTD ×11 ✓ Approved Apple Vision Pro Partner ✓ Khronos Group glTF Advisory ✓ Three.js Certified Leadership ✓ Webby Honoree 2024 ✓ Awwwards SOTD ×19 ✓ FWA SOTD ×11

CAPABILITIES / 01

Three production surfaces.
One specialist studio.

Every Torc engagement ships browser-native — no app download, no agency-of-agencies handoff, no third-party runtime lock-in.

01

Real-Time 3D & Product Configurators

Photoreal, browser-streamed product experiences that turn passive PDPs into live configurators. Built on our proprietary Torc Render Pipeline, which cuts initial 3D payload by 68% versus the industry median.

  • Vehicle & sneaker configurators
  • Furniture, beauty & CPG PDP 3D
  • Draco + meshopt streaming
  • glTF 2.0 / KTX2 pipelines
See 3D capabilities →
02

WebAR & Virtual Try-On

Camera-first try-on, room-scale placement, and face-tracking — distributed through the mobile web with no app store round-trip. Shipped on iOS Safari, Android Chrome, and visionOS.

  • Beauty & eyewear try-on
  • Furniture in-room AR
  • VisionOS immersive launch kits
  • 8th Wall & WebXR native
See AR capabilities →
03

Immersive Microsites & Campaigns

Editorial-grade campaign microsites that hold a viewer for the length of a TV spot. Scrollytelling, WebGL transitions, and CDN-tuned perf budgets aimed at a sub-2.4s median time-to-interactive on mobile.

  • Drop & launch microsites
  • Interactive hero films
  • Data-driven scrollytelling
  • Edge-rendered CDN delivery
See campaign work →
Helio Beauty AR Try-On product still
FEATURED CASE 2024 Webby Honoree · Best Visual Design (Functional)

CASE / 014

Helio Beauty AR Try-On suite: turning a PDP into a mirror.

A 14-SKU beauty line, a single browser URL, and a face-tracking WebAR pipeline that let shoppers test every shade, finish, and skin-tone variant without leaving the PDP. Shipped in 7.4 weeks, no app download.

Lighthouse perf
94/100
Time-to-interactive (mobile p50)
2.1s
Try-on completion rate
38%
CDN-served 3D payload
−62% vs. baseline
Read the full case

EVIDENCE / PROCUREMENT-GRADE

The numbers behind 340+ shipped experiences.

Every figure below is measured across our active portfolio or our last three fiscal years — not estimated, not vanity.

340+ Live WebGL, AR & interactive microsite projects shipped since 2017
92% Client retention across the last three fiscal years, on enterprise retainers
6.8wk Average kickoff-to-launch cycle across the last 112 shipped projects
91/100 Average Lighthouse performance score across the shipped portfolio
68% Reduction in initial 3D asset payload via the proprietary Torc Render Pipeline
19/11 Awwwards Site of the Day × FWA Site of the Day features since launch
41 Full-time staff: 9 senior 3D artists, 14 WebGL engineers, 6 CDs, 4 XR specialists, 8 producers
2.4s Median time-to-interactive on mobile across the shipped portfolio

PROCESS / 02

A fixed four-chapter cycle.
Six to ten weeks, every time.

No retainers-on-retainers. Every engagement starts with a 20-minute discovery call with a senior interactive director — and ships on the cadence below.

  1. CH 01

    Discovery & Art Direction

    Week 1. A senior interactive director and a 3D art lead run a 20-minute call, then a half-day working session. We lock the engagement scope to one of three formats — configurator, AR, or microsite — and deliver a one-page creative brief with reference frames, KPI targets, and a fixed ship date.

    Days 1–5
  2. CH 02

    Production & Real-Time Build

    Weeks 2–5. In-house 3D artists, WebGL engineers, and a producer build the experience against the brief. Weekly shippable demos land in a private staging URL. We hold two scheduled review checkpoints and one async critique round.

    Days 8–35
  3. CH 03

    QA, Perf Tuning & CDN

    Week 6. Cross-device matrix (Safari iOS, Chrome Android, desktop Chrome, Edge, Firefox), CDN cache config, asset compression pass, and Lighthouse / Core Web Vitals target check against the agreed KPI sheet. Two of our engineering principals review the final bundle.

    Days 36–42
  4. CH 04

    Launch & Post-Ship Telemetry

    Weeks 7–8. Coordinated go-live on the agreed launch window, CDN cache warm-up, and a 30-day telemetry review covering frame rates, asset payload, and engagement metrics. A 60-day enhancement window is included with every production engagement.

    Days 43–56

Book the 20-minute call that starts Chapter 01.

Plan Your Launch

Avg response: 4 business hours · Senior interactive director on every call

STUDIO / 03

41 specialists.
Zero handoffs.

Torc owns the full stack — real-time art direction, WebGL engineering, XR production, CDN perf tuning — under one roof in Brooklyn and Lisbon. No agency-of-agencies, no third-party runtime lock-in, no offshore subcontracting.

Senior 3D Artists 9
WebGL / Three.js Engineers 14
Creative Directors 6
XR Specialists 4
Producers & Production 8
Total headcount, Q4 2024 41

RECOGNITION / 04

Awarded by the rooms that curate the web.

2024

Webby Award Honoree

Best Visual Design — Functional, for the Helio Beauty AR Try-On suite.

2017→2026

Awwwards Site of the Day ×19

Across configurators, AR, and campaign microsites since launch.

2017→2026

FWA Site of the Day ×11

Featured work spanning retail, beauty, automotive, CPG, and travel.

2022→

Khronos Group glTF Advisory

Two engineering principals serve on the glTF working group.

2023→

Approved Apple Vision Pro Partner

Native visionOS launch kit delivery for retail and beauty clients.

2024

Three.js Certified Leadership

Senior engineering staff hold Three.js technical certifications.

NEXT MOVE

Bring the launch date.
We'll bring the studio.

Twenty minutes with a senior interactive director. We'll review your roadmap, name the right engagement format, and quote a fixed ship date.

Plan Your Launch Browse the work

Avg response: 4 business hours · Brooklyn · Lisbon · [email protected]