3D & WebGL Configurators
Production-grade product surfaces that hold catalog-scale SKU complexity, render in-browser, and load fast on retail-tier mobile networks.
91/100 avg Lighthouse
STUDIO · BROOKLYN · LISBON · EST. 2017
Three practices.
One production
stack. Zero handoffs.
Browser-native 3D, AR, and WebGL built as flagship surfaces — not novelties. Real-time art direction, glTF streaming, and CDN tuning, owned end-to-end by a 41-person in-house studio.
CASE 0341 · WEBGL CONFIGURATOR · 7.2 WK SHIP CYCLE
01 — CAPABILITIES
A connected discipline, not three separate services.
Configurators, AR try-on, and interactive microsites all run on the same real-time stack — the same glTF pipeline, the same WebGL engineers, the same production rigor. That continuity is why a Torc experience ships in 6.8 weeks on average and holds a 91/100 Lighthouse score on mobile.
AR Try-On & Spatial
WebAR, native iOS/Android AR, and Apple Vision Pro spatial work — shipped with the same fidelity and Lighthouse discipline as our WebGL stack.
4XR specialists in-house
Interactive Microsites
Campaign-format flagship surfaces scoped like a product launch — retail, beauty, automotive, travel, CPG. Storytelling meets WebGL performance.
340+live shipped projects
All three practices share the proprietary Torc Render Pipeline — a glTF-based streaming system that cuts initial 3D payload by 68% versus the industry median.
P·01 — DEEP DIVE
3D & WebGL Configurators
Engineered, not just designed. Built for catalog-scale SKU complexity and mobile performance — not a hero demo that collapses after the first 50 variants.
01 / 03
Real-time art direction & material systems
Nine senior 3D artists build PBR material libraries calibrated to your photography reference. Color-accurate variants — gloss, matte, metallic, anodized, fabric weave — that swap in real time without re-streaming the model. The art director, not the engineer, owns the visual call.
- PBR material libraries keyed to brand color standards
- Per-pixel material variants without model re-stream
- Direct art-director authoring in glTF
02 / 03
Variant logic & catalog-scale SKU complexity
We model your variant graph the way your merchandising team thinks about it — options, dependencies, regional SKUs, limited drops — and expose it as a configurator UI that holds 500+ combinations without a frame drop. Logic lives in the data layer, not bolted onto the 3D scene.
- Dependency-graph variant engine for 500+ SKUs
- Regional pricing and availability layers
- Limited-drop scheduling baked into the data model
03 / 03
CDN performance tuning & glTF streaming
The Torc Render Pipeline streams glTF assets progressively, so the first paint shows the product in less than 2.4 seconds on a mid-tier mobile device. Median time-to-interactive across shipped configurators sits under 2.4s. No white frame, no loading spinner on a hero surface.
- Progressive glTF streaming, no full model preload
- Median TTI under 2.4s on mid-tier mobile
- 91/100 average Lighthouse across shipped portfolio
P·02 — DEEP DIVE
AR Try-On & Spatial
We ship AR at the same production standard as WebGL — not a bolt-on feature. WebAR, native iOS/Android, and Apple Vision Pro spatial work, with the fidelity beauty and retail buyers actually require.
01 / 03
WebAR — no app download required
Browser-native AR that works on iOS Safari and Android Chrome without a companion app. Drop rates stay low because there is nothing to install. Beauty and retail buyers see 3–5× longer session time vs. native-app AR funnels.
- iOS Safari + Android Chrome support out of the box
- Zero-download friction, session time 3–5× native AR
- Webby Honoree (2024) — Helio Beauty AR Try-On suite
02 / 03
Try-on fidelity: face, hand & body tracking
Beauty, eyewear, and apparel try-on need pixel-accurate tracking — not a sticker floating vaguely near the face. Our XR specialists tune the face mesh, lighting model, and occlusion against your brand reference photography so the result looks like a mirror, not a demo.
- Custom face-mesh tuning per brand reference
- Hand and body tracking for apparel and accessories
- Lighting & occlusion matched to real-world camera
03 / 03
Apple Vision Pro & spatial computing
Torc is an approved Apple Vision Pro partner — the only platform certification we claim. We build spatial commerce and brand experiences for visionOS using the same WebGL-first pipeline, so a Vision Pro launch can extend from an existing WebGL surface without rewriting the asset library.
- Approved Apple Vision Pro partner — sole cleared cert
- visionOS spatial commerce & brand experiences
- Shared asset library from WebGL to spatial
P·03 — DEEP DIVE
Interactive Microsites
Campaign-format flagship surfaces — scoped like a product launch, not a landing page. Storytelling meets WebGL performance, with the production rigor of a retail build.
01 / 03
Retail & beauty launches
Pre-launch teaser surfaces, limited-drop countdowns, and editorials that anchor a product story to a WebGL moment. Built to live on the brand domain, shareable, and instrumented for the same metrics the CMO already reports against.
- Limited-drop countdowns & pre-launch teasers
- Editorial-grade typography inside WebGL scenes
- Instrumented against existing brand analytics
02 / 03
Automotive & travel destinations
Vehicle reveal microsites, drive-experience configurators, and destination campaigns that fold booking flow into the immersive layer. Performance-tuned for the high-bounce realities of paid social traffic, so the experience lands before the user bounces.
- Vehicle reveal & drive-experience configurators
- Booking flow embedded inside the immersive layer
- Performance-tuned for paid social entry points
03 / 03
CPG & product-film moments
Hero assets for TV, OOH, and social — microsites that hold the brand world a 15-second film opens onto. Awwwards and FWA recognition (Site of the Day 19 and 11 times respectively) means the work stands on its own, not just inside a deck.
- Microsites that extend TV/OOH/social hero films
- Recognized by Awwwards & FWA (SOTD 19 & 11 times)
- Defensible brand surface, not a single-use splash page
PROPRIETARY STACK
The Torc Render Pipeline.
A glTF-based streaming system that cuts initial 3D payload by 68% versus the industry median — and signals real engineering depth, not agency marketing. Two of our engineering principals sit on the Khronos Group glTF advisory working group.
68%
smaller initial 3D payload vs. industry median
<2.4s
median time-to-interactive on mid-tier mobile
91
average Lighthouse score across shipped portfolio
- 01 glTF author & compress
- 02 Progressive stream manifest
- 03 CDN edge cache + delta updates
- 04 Real-time shader & material bind