TORC/Studio · Est. 2017
Plan Your Launch
STUDIO · BROOKLYN · LISBON · EST. 2017
Torc Interactive is the in-house team senior brands call when their digital flagship has to feel as physical as the product on the shelf. One continuous crew, two time zones, an average 6.8 weeks from kickoff to launch.
Avg response: 4 business hours · Senior interactive director on every call
CHAPTER 01 / THE CREW
The team composition behind a 6.8-week average ship cycle — broken down by craft so you can see exactly who you'd be hiring.
In-house real-time artists shipping production-ready glTF assets. Specialists in PBR materials, hard-surface modeling, and the proprietary Torc Render Pipeline that cuts initial payload by 68% versus the industry median.
Two of them sit on the Khronos Group glTF advisory working group. The team that owns the WebGL stack end-to-end — from custom shaders to CDN performance tuning — with median mobile time-to-interactive under 2.4s.
Senior directors who lead real-time art direction on every project. Three have shipped award-honored work; one led the 2024 Webby Honoree Helio Beauty AR Try-On suite. No account executives in the meetings.
An approved Apple Vision Pro partner team plus the producers who keep the 6.8-week cycle honest. Daily standups, weekly director reviews, fixed-scope sprints — the operational machinery behind 340+ shipped projects.
CHAPTER 02 / TWO CITIES
One continuous team, two time zones. Production continues while the Atlantic sleeps — the operational reason 6.8 weeks is the average, not the exception.
HQ · EST. 2017
55 Washington Street, Suite 420
Brooklyn, NY 11201, USA
The founding studio. Twenty-six of the 41-person crew sit here — the senior creative directors, the Khronos-affiliated engineering principals, and the production leads. Where the real-time art direction happens in person and where every kickoff begins.
STUDIO · EST. 2022
Rua da Boavista 84
1200-067 Lisbon, Portugal
Opened in 2022 to extend the production window five hours east. Fifteen crew work from the Lisbon studio — focused on asset optimization, mobile performance, and the Torc Render Pipeline work that benefits from a quiet, follow-the-sun handoff back to Brooklyn.
CHAPTER 03 / BY THE NUMBERS
Live WebGL, AR & interactive microsite projects shipped since 2017
Client retention across the last three fiscal years
Average concept-to-launch cycle, measured across the last 112 projects
Median Lighthouse performance score across the shipped portfolio
CHAPTER 04 / HOW WE OPERATE
A short list — because the things that actually move a launch forward tend to be operational, not inspirational.
Real-time art direction, WebGL engineering, CDN performance tuning, and production management all sit inside the same 41-person crew. There is no agency-of-agencies handoff because no one on the project is contracted from another agency. The median mobile time-to-interactive under 2.4s is the output of that single stack owning the work end-to-end.
A senior creative director is in the build from kickoff, reviewing motion in-engine rather than signing off on PDF comps. This is why the 2024 Webby Honoree Helio Beauty AR Try-On suite read as cinematic at first scroll — the framing decisions were made against the running experience, not against a static deliverable.
We commit to a 6.8-week average cycle by scoping tightly and refusing to pad the timeline. If a brief cannot ship inside that window, we say so at the proposal stage — not at week nine. That operating posture is the reason enterprise retainers stay for multiple fiscal years.
CHAPTER 05 / TECHNICAL AUTHORITY
Two of our engineering principals sit on the Khronos Group glTF advisory working group, contributing to the open standard our render pipeline is built on.
An approved Apple Vision Pro partner — the only platform certification we hold, and the only one we will claim publicly.
Honored for the Helio Beauty AR Try-On suite in the Best Visual Design – Functional category of the 2024 Webby Awards.
Recognized by Awwwards and FWA across the shipped portfolio — independent recognition of the production work the studio puts in front of senior buyers.
Avg response: 4 business hours · Senior interactive director on every call